The 5 Best and Free Keyword Research AI Tool for 2024.

Finding the right keywords is vital for a successful SEO strategy, as it means pinpointing the specific words and phrases potential customers use when searching for products or services. Keyword research tools help to simplify and streamline this process by providing data on the competition and search volume for each keyword. In 2024, there are several keyword research tools available, both free and paid, that businesses can use to improve their SEO efforts.

What is Keyword Research and Why is it Important?

Keyword research is a process of finding the most relevant keywords for your business based on your target audience, niche and industry. Through researching and optimizing these keywords, businesses can boost their visibility in search engines, drawing in more organic traffic to their website.

Without proper keyword research, businesses risk targeting keywords that do not generate relevant traffic or have high competition.

Such practices could waste time, effort, and resources, potentially leading to lower search rankings and reduced online visibility. Now, let’s delve into the specifics of these free tools. Also read this informative article to learn about the best AI tools for content writing.

1. Google Ads Keyword Planner:

One of the most popular and widely used free keyword research tools is Google Ads Keyword Planner. This tool allows businesses to discover new keywords related to their industry and easily track their performance on Google searches.

Features of Google Ads Keyword Planner:

It provides various features that assist businesses in enhancing their SEO strategy, such as:

• Discover new keywords related to your business.
• Get data on search volume, competition, and estimated cost per click (CPC) for each keyword.
• Filter results by location, language, and device type.
• See historical statistics and trends for keywords.
• Organize and export keyword lists for easy use.

Pros and Cons:

While Google Ads Keyword Planner is a helpful free tool, there are some pros and cons to consider:

• Pros: The tool is user-friendly, offers valuable insights into keyword competition and search volume, and is especially beneficial for businesses aiming to optimize their Google Ads campaigns.
• Cons: It can be limited in terms of providing granular data, and it requires businesses to have a Google Ads account to access all of the features.

2. UberSuggest:

UberSuggest is another well-liked free keyword research tool that provides various features to assist businesses in enhancing their SEO strategy. One of its standout features is the ability to import data from Google Search Console, which allows users to generate PDF reports on their organic traffic.

This feature can be particularly useful for those managing multiple websites and looking to provide clients with easy-to-understand data on their brand’s strengths.

Features of UberSuggest:

In addition to its Google Search Console integration, it offers several other features for keyword research, including:

• The Related Keywords tab pulls up specific uses of the seed keyword and can help users find keywords with less competition.
• The Questions tab does a better job of finding relevant questions than some other keyword research tools like KWFinder.

Pros and Cons of Using UberSuggest:

As with any tool, there are pros and cons to using UberSuggest:

• Pros: This tool is free and provides diverse features for keyword research, including integration with Google Search Console. Its related keywords and questions tabs are especially handy for discovering relevant terms and topics.
• Cons: Certain users have noted occasional slow loading times or errors. Additionally, compared to some paid keyword research tools, this tool lacks more detailed data.

3. Keywords Everywhere:

Keywords Everywhere is a free keyword research tool that provides various useful features for businesses aiming to enhance their SEO strategy. One of the standout features of the tool is its ability to provide search metrics for free.

This tool is especially handy for beginners launching niche websites and seeking reliable, free keyword research tools. Moreover, it retrieves data from Google Ads Keyword Planner, offering estimated search volume and keyword competition—both available for free through Google’s platform.

Features of Keywords Everywhere:

Aside from its use of Google Ads Keyword Planner data, this tool offers a range of other features for keyword research. Here are some of them:

• Search volume, CPC, and competition metrics for specific keywords are easily accessible.
• The tool offers a range of sweet search metrics for free to users.
• Multiple sites are supported with a variety of features and measurements.
• The ability to provide estimates for upcoming periods is present.

Pros and Cons:

The pros and cons of using Keywords Everywhere are:

• Pros: It is free and provides a range of search metrics, including search volume, CPC, and competition. The integration with Google Ads Keyword Planner means that data is accurate. Users are not limited to a single site, and several features and metrics are available.
• Cons: Some users report that the tool displays errors or is often slow to load. As a free tool, granular data about keywords may be lacking compared to some paid alternatives.

4. Wordtracker:

Wordtracker is a tool for keyword research that provides a range of features aiding businesses in optimizing their SEO strategies. Unlike many free keyword research tools, it provides more than keyword data. One of its key features is the ability to offer powerful PPC (Pay-Per-Click) and SEO insights along with competitors’ keywords and data from Google.

Features of Wordtracker:

It allows users to search for keywords across various platforms such as Amazon, Google, and YouTube. The platform provides a wealth of data, including search trends, competition metrics, SERP comparison, anchor and title, and similar keywords. Through its Keyword Planner, it also provides valuable keyword statistics, including search volume and competition level.

Pros and Cons:

It has emerged as a preferred alternative to SEMrush for keyword data analysis, as many users find it easier to navigate. Some of the pros of using this tool include its ability to provide a wealth of detailed data, its user-friendly interface, and its ability to access data from various platforms.

However, it has its limitations as well. While it offers a variety of features, a granular view of keyword data may be lacking compared to some paid alternatives. Additionally, some users report that the tool can be slow to load and may sometimes display errors.

5. SpyFu:

Competitive analysis and keyword research are powerful tools that provide valuable insights that aid decision-making processes. One of the primary reasons to choose this AI is the ability to find profitable keywords across almost any industry quickly. The user interface is simple to use and very intuitive, ensuring that keyword research is easy for users at any skill level.

Features of SpyFu:

It offers a variety of features to its users, allowing them to get in-depth keyword data ranging from keyword metrics to SERP analysis and advertising history. The tool also allows users to find profitable keywords that fit their niche and provides valuable PPC and SEO insights. 

Unlike many free keyword research tools, it also provides deep competitor analysis data to help businesses optimize their SEO strategies. The tool can search for keywords across multiple platforms, such as Google, Amazon, and YouTube, making it a one-stop shop for keyword research.

Conclusion:

The best keyword research tools for SEO provide comprehensive suites of features beyond simple keyword generation. They offer in-depth insights into keyword competition, search volumes, trends, and related keywords. Moreover, they offer predictive analytics features to forecast keyword performance based on historical data and current market trends.